By Paul Lalonde
People assume writers naturally possess superior vocabularies. It’s probably true that some writers bring above-average lexicons to the game.
Successfully working as a writer means staying constantly curious and embracing new words.
Here’s an example. I recently undertook a copywriting project for a home builder in Australia. Do you know what a “Strand” is? Before tackling this project, I truly didn’t know. It’s a beach.
Writing for a North American audience, I would have referred to a “house on the beach.”
Through this project, I learned that other parts of the English-speaking world would commonly say “house on the strand.”
“Stay curious” — it’s a key principle of my eBook, “The Professional Writer.”
I’m off now. My project is done and I’m relaxing on the strand.