By Paul Lalonde

People assume writers naturally possess superior vocabularies. It’s probably true that some writers bring above-average lexicons to the game.

Successfully working as a writer means staying constantly curious and embracing new words.

Here’s an example. I recently undertook a copywriting project for a home builder in Australia. Do you know what a “Strand” is? Before tackling this project, I truly didn’t know. It’s a beach.

Writing for a North American audience, I would have referred to a “house on the beach.”

Through this project, I learned that other parts of the English-speaking world would commonly say “house on the strand.”

“Stay curious” — it’s a key principle of my eBook, “The Professional Writer.”

Click here to download our free eBook.


I’m off now. My project is done and I’m relaxing on the strand.


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